From Bud Light to Cracker Barrel

From toxic masculinity to deadly gender dysphoria

Only a short time ago, Cracker Barrel CEO Julie Felss Masino was adamant in “modernizing” her restaurant chain—to the tune of around $700 million. Of course, the backlash was huge, and at the very least her inane logo change is being reversed. Naturally, this sort of brand vandalism will call to mind Bud Light’s incandescently stupid appointing of trans activist Dylan Mulvaney as a brand spokesman in 2023.

In the case of Bud Light, brand vandal Alissa Gordon Heinerscheid was fired, and is now working for LIV Golf. As to Masino, there are plenty of voices calling for her to be sacked, but so far, she remains on as CEO.

Although n=2 is admittedly a small sample size to garner significant conclusions, we might ask ourselves how such long-established brands chose these epicene—and there is no other suitable word—women to grow their business. And, why would an outfit like LIV Golf mess with such damaged goods as Heinerscheid?

The unfortunate answer seems to be DEI virtue signaling. As always, the same question arises: Surely, qualified women are available for these high-level corporate executive jobs. Why on Earth would you hire a Masino or Heinerscheid? Probably for the same reason you would hire a Hillary Clinton, Claudine Gay, or Kamala Harris: High profile and big titles, masking precious few actual significant accomplishments, not to mention mistakes.

And, no, I am not singling out women here, since the most glaring example in recent memory of someone who has accomplished virtually nothing, rather than accumulate fancy titles is…Joe Biden. It’s just that there seems to be a trend these days of hiring women for top jobs whereby their only “qualification” is a stacked resume of positions carefully placed three to four years apart.

As to DEI, if we can believe the hype, even BlackRock seems to be moving away from it. We shall see. A prominent conspiratorial view is that “they” gave us the Cracker Barrel victory only to lull us into submission.

Meanwhile, another ridiculous trope, “Toxic Masculinity,” seems to be emerging into a parody of itself. While there are as many definitions of the term as there are articles written about it, it simply comes down to cases whereby men, in the minds of the predictably academic feminist observer, cause some sort of harm to others—real or imagined—by acting in a manner expected by societal norms.

It is hardly a surprise that the term “toxic femininity” refers to damage that women can do to THEMSELVES by being overzealous in acting out their expected gender roles. So, you see, it’s all about the horrible Patriarchy ruining everyone’s lives.

And what’s the solution? It simply comes down to feminizing men. In the extreme, it morphs into gender dysphoria, which until quite recently was considered a mental illness. Actually, it still is, but now that it can be monetized, by way of hormone treatments and mutilation surgery, most of the medical community is all in. Whatever happened to “First do no harm”?

The notion that gender is simply a social construct was created by the despicable “sexologist” John Money. Oddly, it doesn’t seem to matter that Money was a proven quack having utterly failed in the notorious case of the Reimer twins.

The twins, Bruce and Brian, were born in 1965, and Bruce suffered a tragic accident during a botched circumcision. Money convinced the parents that Bruce should be raised as a girl, Brenda, and trying for some years—without success—to convince him to have “corrective” surgery done giving him a vagina. Bruce, being a product of his genetics refused, and eventually had the proper corrective surgery, giving him a penis.

Money’s therapy included sexual role play between the brothers as early as age six. Money also published false results as the “John/Joan case” portraying it all as a success. The two boys would eventually commit suicide. And, yes, Money had a career at Johns Hopkins of around 50 years.

We know for sure that the recent Minneapolis school shooter was trans. According to Benny Johnson…

"The pattern is undeniable: Today's Annunciation Catholic Church shooter identified as trans. The Nashville Christian shooter identified as trans. The Lakewood Church shooter identified as trans. The Colorado Springs shooter identified as non binary. The Denver shooter identified as trans. The Aberdeen shooter identified as trans. The Iowa high school shooter was a trans activist."

Most notions of “toxic masculinity” would agree that a mass shooting is pretty toxic. How ironic that in at least the latest case, the perp didn’t want to be a man at all.